“Your Music on-hold” is the essence of this enterprising mobile phone application. According to NewsWatch, we spend an average of 1.2 years of our lives on-hold. Yikes! Enter MusicRogue. When you get put on-hold, simply press the MusicRogue icon on your smart phone and you will be listening to YOUR music instead of those forever recordings or tinny-sounding elevator songs. When the call is answered, you are notified and can immediately return to your call. Brilliant!
Target audience are GenX and Millennials thus the edgy brand concept and “gnar” colors and fonts! You can learn more here: http://www.musicrogue.com/
What to consider when creating a core visual brand identity:
BE DISTINCT. You are different, your logo and identity should be different. Different gets noticed, and that which gets noticed, is remembered.
INTELLIGENT. Appropriate concepts based on WHAT YOU DO AND WHO YOU ARE DOING IT FOR. Concepts are based your salient feature(s). Simple as that. Have a clear understanding with your designer that the creative about to be produced will be based on a foundation of consensus.
Then core message (copy) platforms can build off the concept and overall image congruency is achieved. Words and image working together are very powerful.
BE YOU. Your energy, your spirit, your YOU. This is a feeling if you like, reflecting your progressive nature, with a nod to your history perhaps… Or your solid, reliable reputation, slightly conservative maybe but looking like the leader you aim to be… Or personable, fun and reliable. Whatever your personality, correct graphic styling, choice of colors and fonts can bring it out. The renegade spirit of the MusicRogue brand is obvious. The pirate character was in at the talking about intelligent concepts stage, and was a clear winner.
PRACTICAL. A production-friendly identity solution which works on all major media, at all sizes in any number of colors. It can’t just look sharp, it has to fly. Economically. Should also be “design versatile” which means parts of the logo and elements of the identity will lend themselves to years of extended creativity for your marketing professionals to leverage. This will make your marketing tools congruent AND visually interesting.